It’s tough to get their attention. It’s tough to get them to take action. It’s tough to keep them happy. And it’s tough to hang on to them. Competition is fierce and disruptive.
If you want to get your point across, you’ll have to figure out which communication methods and channels your audience prefers. And those preferences are always evolving because of rapid improvements in communication technologies.
In the past, you might have used a variety of business and creative freelancers to create content. That meant you had a whole stable of contractors to manage. Each with different skills and ideas. But few, if any, with crossover skills. That made it nearly impossible to manage branding and messaging consistency.
Today you need a multi-talented resource who can create written, photographic, and video content. You need a Multimedia Business Content Specialist like me. Someone who can offer the following services: